Like it or not, AI has broadened the playing field when it comes to generating content. Believing that DIY is a viable, cost-effective way to get a message out, teams from all around the org have become de facto designers, writers and videographers–without all those pesky skills required to do the job.

In high profile brands with complex org structures and wide access to generative tools, the problems created by rogue, off-brand communications can be not only annoying, but costly. Yet faced with steeper goals and fewer resources, internal creative teams lack capacity to meet the demand.

So how can ops leaders effectively democratize communications in ways that protect the brand and enable scale? Let’s discuss!

In this session, we'll explore ways to:

• Define which communications should be democratized–and which should not
• Provide clear guardrails for non-creatives to produce their own on-brand communications
• Capture and share the impact of poorly generated comms on the brand and company

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with up to 12 senior creative operations leaders at high profile brands. 

Can't make this one? We've got lots of options! Check out other roundtables, and here's an overview of our community.